Cash America’s New Concept Store Revolutionizes Pawnshop Image

(FORT WORTH, Texas) Nov. 7, 2011 -  Cash America International, Inc. (NYSE: CSH) announces the grand opening of its new concept store, which opened for business on Monday, Oct. 31, and features innovative designs and new technologies unlike any other in the pawnshop industry.

The store will host a private reception for media, local politicians, representatives from the Fort Worth Police Department and various Fort Worth city leaders on Wednesday, Nov. 9 from 6 – 9 p.m. Bill Thornton, president and CEO of the Fort Worth Chamber of Commerce, will participate in a ribbon cutting to kick off the reception.

The new store, located at 3740 Altamesa Blvd. in Fort Worth, touts hardwood floors and stained concrete as new remodeling upgrades and an innovative redesign to improve traffic flow and customer service experiences. The setup, designed to mimic small retail shops within a shopping mall, features a jewelry department with wall cases separate from other merchandise.

“Our goal for the new concept store was to create a look and feel very similar to other major retail stores and to improve customer experiences,” said Senior Vice President of Operations Brent Stuart. “We hope the new store will help revitalize the neighborhood and bring businesses and jobs back to the area. This new store represents the next step in our evolution of being the industry leader in providing excellent service for our customers.”

Retail check-out counters are now separate from loan counters, offering more customer privacy for borrowers and improved customer service for all customers. The new design reduces customer traffic flow during busy times and makes shopping easier for customers while they wait. With large and enthusiastic crowds on opening day, the popularity of the new concept store has already begun meeting the company goal of improved customer experiences for new and returning customers.

“The new concept store revolutionizes the image and reputation of pawnshops,” said President of Retail Services Dennis Weese. “Cash America has always been a leader in the pawn industry, but the versatility of the new concept store takes us to the next level. It allows customers to find products quickly, helps them get in and out faster and improves the customer experience overall.”

Hours of operation are Monday through Friday 9 a.m. to 7 p.m., Saturday 9 a.m. to 5 p.m. and Sunday 10 a.m. to 5 p.m. For more information about Cash America or the new concept store, visit www.CashAmerica.com, Cash America’s Facebook or Twitter pages or the Cash America blog.